Every design decision, word, and colour flows from a single belief: that authentic practice transforms people. This is our brand — codified.
2016
Founded
3+
Languages
10+
Class Types
@goyoga.ee
GoYoga's design is not decorative — it is functional spirituality. Every visual decision starts from the inside: from what we believe, not from what looks good.
Even with modern tools, the language and imagery must feel rooted in lineage — Mysore, Pattabhi Jois, the parampara tradition.
We don't sell product — we hold space. Every touchpoint communicates belonging, safety, and welcome.
Nothing is there for its own sake. Warm, uncluttered, unhurried aesthetics serve the practitioner's need for calm.
Official Mission Statement
"Goyoga Tallinn is a safe sanctuary at the heart of Tallinn for people of all ages and preferences to come and switch off, relax and reinvigorate."
Official Tagline
Yoga & Wellness Sanctuary
Warm, organic, and grounded. Inspired by natural materials: linen, wood, sand, and earth. Click any swatch to copy the hex code.
Linen White
Background
Shala Sand
Primary Brand
Mysore Dark
Text & Headings
Cream
Card Surfaces
Warm Ash
Muted Text
Lotus Pink
Interactive Accent
On Dark Backgrounds
White text only
Hero sections, overlays, dark navbars. Use #FFFFFF text and white/translucent UI elements.
On Light Backgrounds
Warm tones
Use Mysore Dark for headings, Warm Ash for body text. Reserve Lotus Pink for hover states and CTA only.
Two complementary voices — one editorial and timeless, one clean and modern.
Headings — H1 to H6
Playfair Display
AaBbCc
A Safe Sanctuary at the Heart of Tallinn
Experience & Wisdom · Traditional yet Modern
Body & UI
Inter
AaBbCc
Home of traditional yoga and wellness practises in Tallinn.
Daily yoga classes and wellness events in the centre of Tallinn. We have created an authentic space and community where different yoga styles and wellness practises support people's choices.
Technical UI Only
Roboto Mono
03 : 14 : 59
Used exclusively for countdown timers, hex codes, and technical values. Never for headings or body copy.
Warm, grounded, and quietly confident. We speak like a knowledgeable friend — not an institution.
Inviting
Always welcoming, never exclusive. Yoga is for everyone.
Authentic
Rooted in real lineage — Mysore, Jois, parampara are natural references.
Calm
Short sentences. No exclamation marks in formal contexts.
Non-prescriptive
We support choices. We never tell people what they need.
"A safe space to switch off, relax and reinvigorate."
"The BEST yoga studio in Tallinn! 🔥🔥"
"Our practices are rooted in tradition but designed for modern living."
"We offer premium services for discerning clients."
"Whether you're a beginner or a lifelong practitioner — you're welcome."
"Only for serious practitioners."
Consistent rules that make every page feel unmistakably GoYoga.
Every section opens with a small uppercase tagline pill, then an H2 in Playfair Display, then a brief description. This rhythm is non-negotiable.
Fade on scroll
0.8s ease-out. All major sections fade up as they enter view.
Card lift on hover
translateY(-4px) + shadow increase. Applied to all cards.
Link underline
CSS ::after slide-in. Used on nav links and text CTAs.
Animation principle: smooth and unhurried. Duration should feel like a breath — not a bounce.
We embed a machine-readable Brand schema in the <head> of every page. When AI tools crawl or rebuild this site, they know not just what it looks like — but why it was designed that way.
Colour tokens
AI generators read #8A7055 as the primary brand colour — not a guess.
Font names
Heading font: Playfair Display. Body: Inter. Encoded in the schema.
Philosophy
Inside-Out intent is encoded — AI won't drift to generic yoga templates.
{ "@type": "Brand", "name": "GoYoga Tallinn", "slogan": "Yoga & Wellness Sanctuary", "additionalProperty": [ { "name": "primaryColor", "value": "#8A7055" }, { "name": "accentColor", "value": "#DB2777" }, { "name": "headingFont", "value": "Playfair Display" }, { "name": "brandPhilosophy", "value": "Inside-Out..." } ] }
Verify the live schema
After deploying, paste the site URL into Google's Rich Results Test to confirm the Brand entity is parsed correctly.
Rich Results TestSingle Source of Truth
The complete human-readable brand codex — colours, voice, UI rules, social media guidelines, and AI schema all in one markdown file.
Open brand_identity.md